
Otra Vez is a fictional vintage store with two shops in Valencia, designed as an independent concept for real second-hand stores. People who buy vintage shop for the piece, not the label: they want to see each garment properly, know its size and condition, and reserve it before it is gone.
So the store works like an archive. Every piece has a number, a label and a price, and the catalogue can be browsed as a grid or as an index.
Own work
2026, independent concept
Art Direction, UX/UI
Web Development
Alex Dasi
Built with ATELIER
Every piece has a number, a label and a price.
Paper, ink and a single rust accent. Hanken Grotesk for headlines, a monospace for the data of each piece, and 1 px lines holding everything together.
On top of that calm structure, the homepage stays alive: new arrivals, events, collections and outfits share one slider. Small shops live on their neighbourhood, so the agenda has DJ nights, flea markets and collaborations with other local businesses.
Outfits are a feature, not the concept: a teaser on the homepage, and on their own page the full look with every piece broken down, bookable as a set or one by one.
Four rounds of directions came before a single page was built. The chosen one, Archivo, kept the thin lines and the grid or index view, and borrowed the shop photos from another direction.
The site is live if you want to explore it. Fictional brand, real website.
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